Monday, December 14, 2009

Positioning with the New Medium the Web

Real Estate has always been a knowing people and telling people business. Actually as someone wisely told me 20 years ago, we are in the people's needs filling business. The home purchase and move is merely a furtherance of helping you achieve that goal.

Lets add to that mix Interruption Marketing; I print Flyers, I take out newpaper ADs, I stuff your door with endless I am the specialist in your neighbourhood, I give you magnets and calendars, I dominate your call blocker and display with things that interrupt your time and take your attention. I door knock your house at dinner time interrupting the family routine.

Business models have been built this way for ages. Make a product, Advertise the product, sell the product, make a profit, Make more product and the cycle repeats itself. That is a traditional sales manufacturing selling model. Who could have foreseen that automakers (and others) in Canada would be facing the financial difficulties with their manufacturing business.

So ..Whats happening?

Business has changed to be Permission based Marketing. With the advent of Social Media; MySpace, Facebook, YouTube, Blogs, websites and now Vlogs we are able to connect as never before. One person will use your services and recommend you to another, they will tell their friends and so on, and so on. Google will find quality website content and tell all those seeking what you have. One satisfied customer can post their story online and engage a hundred others. One disgruntled patron can post SPAM that gets traction and sticks. Customer Service and Going that extra mile is more important than ever. WEB 3.0 has enabled a new generation now able to connect on their own.

Seth Godin is an Internet Evangelist that I have followed for years to embrace these new and emerging technologies. His writings are thought provoking and stimulating. How will you engage a new generation of customers?

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O'Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here's the deal: it's free. Download it here. Or from any of the many sitesaround the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It's a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version onScribd as well and from wepapers. Please share.


Pass the Ebook along. There are marvelous concepts here. The newest lesson for me. Sharing. I will make a commitment to share the [HOW] of what I am doing online with more people. [contact me directly and lets book an appointment] Radio, TV and Newspaper, traditional media are not being followed. When the Yellow pages arrived on your doorstep this season, did you unwrap and read the newest ads with glee? I open my email on a daily basis with new client prospect inquiries for homes in the GTA. As a realtor, I am pleased with an extra 3-5 prospects per week. Now they need to be qualified.

Will I sell them today? No, Some need credit curing and adjustments, some need refinance, some need to sell their out of town property, obtain employment in [Canada] Toronto, finish out their Mat Leave. Will you sell a home to everyone you meet at an Open House? I am pleased you have contacted me and I will try to be the best information conduit that I can. Maybe your issue is credit repair or How to deal with Elderly parents?

In a previous post, titled I am Not a Lead it talks directly about connecting with people on line. I welcome your inquiries and questions and will endeavor to post more of the FAQ's online in the Blogs. If you need a little humour I did a cameo for people at work who do not have sound and still "surf" online for houses for sale west Toronto. As ever if you are moving to Toronto, or within the Toronto /Mississauga boundaries I would love to hear from you.

1 comment:

Bea said...

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