Wednesday, January 28, 2009

The Brand Bubble

I found this fascinating quote today:

But marketers have new powers. Listening today is cheap and easy thanks to technology. Consumers will twitter, blog, bebo, ning and facebook you all day if you have content and ideas to share. Yet many marketers are still in the ‘posing’ phase of using this technology. They use these mediums to ‘make an appearance’. It’s like a decade or so throwback to ‘let’s do some guerilla marketing so we can look cool’. They miss the point entirely. Millions of your customers want to talk to you. Social media, collaborative filtering and product blogs like Consumerist or gadget blogs like Engadget and Gizmodo are modern forces for branding through listening. They can’t just be tactics, they need to become part of who you are.The Brand Bubble, Jan 2009

You should read the whole article.

The most vital contribution to my business' success is to listen to my clients needs and concerns; If I am successful in finding and filling their need then I have been useful and a contribution to their lives.

Listen first then, ask questions to clarify or confirm.

Lets have a coffee and talk about it.

Now on Twitter David Pylyp / dpylyp

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