Thursday, November 20, 2008

Buy One Get One Free Offers

Ever more creative marketers are finding ways to attract customers;

Car Dealer has a Two for One Sale

Empson said: "It was amazing. We had been trying to sell those cars online at half price for nearly a month and they were selling, but it was nothing special. But when we made the deal two-for-one, we got 22,000 customers. It's the power of marketing, I suppose. The very first call I had was from a father who was going to buy the two cars, have one himself and give the other to his son."

His company, a partner with the BBC's Top Gear magazine, is negotiating the same offer with two more mainstream manufacturers, but declined to name which ones. "If you've got the money there has never been a better time to buy a car," he said.

This is not a new program. One builder in the California was looking to reduce inventory of his Million Dollar Homes;

Michael Crews Development is offering new, 2000-square foot cityscape row-homes worth $400,000 in Escondido for free -- if you buy one Royal View Estate home in San Pasqual Valley starting at $1.6 million."You know it's a straight-up legit deal; no prices have been increased, there are no hidden costs. Michael is just giving away a free home for people that buy at Royal View," said Berry.

Adam Rossman of Michael Crews Development added, "People have been coming in saying, 'How can you do this?' Well, it's our way of dealing with current market conditions to move some inventory."

Berry said, "Buy a 4,000-square foot home at Royal View and they get an extra 2,000 square feet to do as they please, be that renting it out for investment property or be that letting their kids have a place."So, it's time to call your parents to see if they're interested in moving to San Diego.

David Pylyp; The question I would ask; Are we more interested in the giveaway? or Are we interested in the values? Would this work in the Toronto Market? Buy a home at a Million in Islington Heights, then pick a Pied a Terre near the Opera House?

I think the bigger question to ask is what will your agent do for you?

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